What Chris Smalls, President of Amazon Labor Union, Has Taught Us About Leadership

Kim Anthony • September 4, 2023

Chris Smalls has emerged as an unlikely hero, not just for the workers of Amazon but for the labor movement across America and beyond. He has become the President of the Amazon Labor Union, catalyzing significant shifts in a company known for its tough anti-union stance. His rise from a rank-and-file worker to a labor organizer has lessons in leadership that transcend industrial contexts and have universal applicability.

1. Embrace the Unexpected


Chris’s journey began when he unexpectedly walked out of Amazon three years ago. His decision, driven by a deep-rooted sense of justice, has today turned him into a symbol of hope for many. Leaders often need to embrace the unexpected and leverage it for positive change.

2. Prioritize the Immediate Task


Despite the allure of media attention and numerous emails, Chris has remained focused on getting a contract for JFK workers. Leaders should always keep their eyes on the immediate goal, ensuring it aligns with the broader mission.

3. Share the Reality


Chris paints a vivid picture of the demanding work environment at Amazon. By sharing his personal experience, he humanizes the struggle and educates the masses on the realities many face. Great leaders tell stories that connect and mobilize.


4. Find Inspiration from Setbacks


The failed unionization attempt in Bessemer, Alabama, became a source of inspiration for Chris. Leaders often encounter setbacks; the key is to learn from them and use them as fuel to keep going.

5. Build Solidarity Beyond Borders


Chris's commitment isn't limited to America. He has connected with workers from London to Cuba, demonstrating the universality of the labor struggle. Leaders must think globally, fostering international collaborations and solidarity.


6. Stay Motivated


While challenges abound, Chris is driven by the possibility of causing billionaires to rethink their decisions. He's inspired by stories of grassroots movements and international solidarity. Leaders must find their unique source of motivation to persist.


7. Learn Continuously


From understanding the deep divides in organizational alignments to the intricacies of American labor politics, Chris's journey is one of continuous learning. Effective leaders are always students, open to gaining new insights and understanding.


8. Foster International Solidarity


Chris's efforts have sparked interest from other organizations and countries. By fostering international collaboration, leaders can amplify their cause and create a more substantial impact.

9. Celebrate Victories but Look Ahead


The Amazon Labor Union's election win was monumental, but Chris understands that it's the beginning. Leaders should celebrate victories but must always focus on the next milestone.

10. Hold Entities Accountable


Whether it's Amazon or established unions, Chris stresses the importance of accountability. Leaders must consistently challenge existing systems, pushing them towards greater fairness and justice.

In conclusion, Chris Smalls's leadership journey is an inspiration to many. His commitment, resilience, and vision offer lessons not just for labor organizers but for leaders across sectors. As the labor landscape continues to evolve, it's voices like Chris's that will guide the way, urging us all to build a more equitable and just world.


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