How Eric Thomas has Become the Go-To Motivator for the NBA

Kim Anthony • May 5, 2023

Josh Okogie almost missed the text. It was 10 days after the NBA season was suspended, and the Minnesota Timberwolves wing was sleeping in. But he woke up to a message that the team had organized a conference call with world-renowned motivational speaker Eric Thomas -- also known as "ET The Hip-Hop Preacher."

"I wasn't even going to join it, but when I saw it was ET, I had to hear him. I joined the call, and he was talking about how the ball is still bouncing," Okogie said. "He was talking about how the season is suspended and the physical ball isn't still bouncing, but just because the ball stops bouncing on the court, it doesn't mean the ball stops bouncing in life.
"And all the coaches were like, 'Wow.' Even I was like, 'Wow.'"

Okogie had been pushing Timberwolves assistant general manager Joe Branch all season to get Thomas to speak to the team. He'd met Thomas last summer while working out at the Chris Paul Basketball Academy. Thomas, who has a close relationship with Paul, made an immediate impact on Okogie. His speaking schedule hadn't lined up with the Timberwolves' plans during the season, but the team was able to bring him in during the most uncertain time the NBA has ever faced.

Thomas spoke to Timberwolves players, coaches and staff for 28 minutes, sharing an uplifting message as he urged players to take a positive outlook.

"Let's write a list of what we have. Let's not focus on what we don't have," Thomas told ESPN he said to the team. "What we don't have, we're going to get that back, but what we have is what we need to focus on because if we don't focus on what we have then we'll be back to what we don't have.

"This game is already a game of inches and not just inches in terms of the game itself," he continued. "It's inches in terms of mental [health], so it's important to cling to what they have instead of what they don't have."

Mental health has become a priority issue for the NBA in recent years, particularly after DeMar DeRozan and Kevin Love came forward to discuss their mental health experiences. And while the league offers multiple official support systems for its players -- systems that NBA officials acknowledge might be needed more than ever with the league on hiatus -- Thomas has become the unofficial go-to source of support for players around the league. He's someone they know they can lean on when they're going through difficult times, whether through a personal connection or just through the inspirational messages he posts on social media.

"ET is just a ball of light," Cleveland Cavaliers center Andre Drummond told ESPN earlier this season. "His energy, his inspiration, the way he views life and the way he can inspire so many people just by his words is huge. Sometimes I listen to his stuff whenever I'm feeling off or I need a certain message. He has messages for all different types of things."

Thomas has shared his messages directly with NBA veterans such as Drummond, Paul and Kyrie Irving. He has connected with rookies, including Zion Williamson, as part of the NBA's annual rookie symposium. Players point to his rise from his humble beginnings and his raw, powerful delivery of his messages as sources of inspiration.

Now, with the NBA on hold and no return date in sight, Thomas finds those messages resonating like never before.

CHRIS PAUL WAS heading into his first postseason with the Houston Rockets. He'd teamed with MVP James Harden to lead the Rockets to the most successful regular season in team history and the top seed in the Western Conference.

And, while he hadn't heard from Thomas for months, he wasn't surprised to see his trusted adviser's name pop up on his phone. They initially connected when Thomas spoke to Paul while he was with the Clippers, then stayed in touch as the veteran point guard changed cities, with Paul even inviting him to speak at his North Carolina summer basketball camps.

"It's a lot of people that want to see your demise. A lot of people want you to hurt. A lot of people want to take your spot," Thomas told Paul through a voicemail. "So, you've got to understand that and let that fuel you to take your game to a whole different level."

Paul got the Rockets within a win of the NBA Finals before a hamstring injury knocked him out of the series against the Golden State Warriors, who went on to win the title. A year later, Thomas and Paul connected again, with the Houston Rockets point guard presenting the speaker with a customized pair of his Jordan CP3.XII signature sneakers featuring motivational quotes from Thomas such as, "Avoid being your own enemy" and "Most of you don't want success as much as you want to sleep."

Said Paul: "ET is always somebody I know that's going to kick it to me straight. He just makes you be more than you think you can. When I think of ET, I just think of pushing myself. Whenever you think that you have gone as far as you can, you can go a little further."

Thomas rose to the top of his profession despite being a homeless high school dropout. He was born in Chicago to a teenage mother but was raised primarily in Detroit. His biological father wasn't in his life until Thomas was 30.

Thomas spent 12 years working toward getting his bachelor's degree from Oakwood University in Huntsville, Alabama, in 2001, and went on to earn his master's and doctorate from Michigan State University.


He got his big break in 2008 after a speech at Michigan State, where he was working as an academic adviser. He challenged the students in the audience to "wanna succeed as bad as they wanna breathe." The speech was posted to YouTube, where it racked up more than 2 million views.

Thomas now averages 120-200 speeches per year and has worked with numerous professional sports teams including the LA Clippers, Milwaukee Bucks, Cleveland Cavaliers, Houston Rockets, Detroit Pistons, Atlanta Hawks and Charlotte Hornets.

"I look at his Instagram every day," Hornets forward Miles Bridges said. "I watch his videos all the time before games because he's really inspiring and he motivates me, so I try to look at him all the time. I can come to the game unfocused and watch one of his videos and just lock in right away. That's how powerful he is with his speaking, so I don't think people give him enough credit for that."

Thomas posts inspirational messages every day on Instagram, where he has 1.5 million followers -- dozens of whom play in the NBA. He has more than 435,000 followers on Twitter. Among the notable sports figures who follow his social media accounts are NBA All-Stars Irving, Drummond, Isaiah Thomas, Damian Lillard, Draymond Green, Khris Middleton and Devin Booker.


"ET is just a ball of light. His energy, his inspiration, the way he views life and the way he can inspire so many people just by his words is huge."
 - Andre Drummond

Thomas is also using his social media platform to reach people more directly because of the current global state. After he noticed the spread of COVID-19, he posted his cellphone number in his social media bio, encouraging those in need of motivation to reach out. Timberwolves coach Ryan Saunders did so, and the two have since been in touch daily.

The league added Thomas to its lineup of speakers at the mandatory four-day, NBA Rookie Transition Program 2016. For many newcomers to the league, it's the first time they see him speak in person.

"His speeches are phenomenal," Williamson said. "The way he breaks down wanting to be great, he breaks it down in such a way that you've got to truly look yourself in the mirror and say, 'Do I want to be great or am I just saying I want to be great?' He fuels you to go above and beyond."

SNOW HADN'T YET fallen in Denver, but the days were sometimes gloomy for new Denver Nuggets addition Isaiah Thomas in September 2018.

The two-time All-Star was in an unfamiliar situation, on a one-year deal while rehabbing from hip surgery, when he discovered a new source of inspiration while scrolling through his Instagram feed.

Thomas found one of Eric Thomas' inspirational posts and sent him a direct message. It got an immediate response. Now the free-agent point guard considers the motivational speaker one of his best friends.

"I wish it was mandatory for every professional team to have to sit down and listen to him talk," said Isaiah Thomas, who is not related to the speaker. "I know if you heard him talk and the passion that he talks with, it's going to resonate with all walks of life. It doesn't matter, and that's the type of people I want to be around at all times."

Lately, the two have connected again frequently, with Isaiah Thomas facing the uncertain future of being a recently released free agent in a league currently on hiatus and in a player transaction moratorium. Eric Thomas has also reached out to Allen Crabbe, who was waived by the Timberwolves in late February. Both players assured the motivational speaker that they're in a strong mental space as they try to make their way back.


homas isn't the only option for players in similar situations. The NBA requires teams to provide players access to licensed, clinical mental health professionals at all times. Dr. William Parham, the National Basketball Players Association's director of mental and health wellness, and NBPA player wellness counselor Keyon Dooling have also launched virtual office hours, where players past and present can talk about how best to manage their mental well-being.

"There's a whole bunch that our guys grapple with, and I'm so thankful that we put this infrastructure in place because a lot of guys haven't processed their journeys," said Dooling, who played 13 seasons in the NBA. "They've been too busy achieving, and in quiet moments like this, I think it's a great opportunity."

A communication from the league office was sent to all teams during the week of the NBA suspension about the impact the COVID-19 pandemic might have on mental and emotional well-being. The memo included customized documents with tips, resources and information from mental health and wellness partners, providers and consultants, to help players, team staff and their families maintain mental wellness.

That's why the Timberwolves took on the initiative to collaborate with Thomas.

"We pride ourselves in being player-centric, and as we face this incredibly difficult time, we are looking for ways to thoroughly support our players," Timberwolves president Gersson Rosas told ESPN. "Eric Thomas has a powerful voice with a strong message, and we believe his perspective will encourage our players to stay connected and to motivate them to get through the current challenges we are all facing."

Having their routines taken from them while the league is on hiatus has presented a new and even more difficult challenge. Social distancing has created an environment where players -- used to being surrounded by teammates and fans -- no longer have that daily personal contact.


"A lot of people are isolated," Okogie said. "So definitely, that message pertains in terms of mental health. What can you do to take away from that feeling of being alone?"

One of Thomas' consistent messages is that even in times of isolation, players never have to feel as if they're alone.

"I feel like once we connect, I'm like a shepherd," Thomas said, "and it's my responsibility to not only give you lip service or give you a motivational presentation, it's my responsibility to kind of walk with you as much as you will allow me to walk with you."


ESPN's Malika Andrews contributed to this report.




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In 2026 Focus Is the New Flexibility

By Kim Anthony • January 1, 2026
For years, entrepreneurship praised the founder who could reinvent everything at a moment’s notice. The message was clear: stay flexible, pivot fast, change direction as often as necessary, and somehow the breakthrough would appear. Many people built survival on that skill. They learned to adjust when doors closed, when opportunities weren’t equal, when the plan didn’t work the first time. Reinvention became a way of staying afloat. But as we move through 2026, a different truth is beginning to emerge. The entrepreneurs gaining real traction are no longer the ones constantly starting over. They are the ones who stop scattering their energy and begin refining what already works. Instead of creating new lanes every few months, they choose one, strengthen it, deepen it, and let it mature. They discover that progress doesn’t always mean doing something new — sometimes it means doing something familiar with greater clarity, confidence, and excellence. Pivoting still has its place. Sometimes strategy really must shift. Conditions change, industries evolve, technology resets everything, and adaptation remains necessary. But pivoting as a lifestyle creates instability. When everything is always new, nothing ever has time to root. Every reinvention requires new branding, new storytelling, new systems, new audiences, and new emotional effort. Living in constant restart mode drains momentum. Eventually, the business feels like a collection of beginnings rather than a sustained journey toward mastery. In 2026, wisdom looks different than it once did. It is less about speed and more about steadiness. Instead of running toward every opportunity, focused entrepreneurs slow down long enough to ask whether the opportunity actually belongs to them. They recognize that not every trend deserves their attention. AI tools rise. Digital platforms expand. New marketing tactics promise instant success. And yet, the founders who are growing most meaningfully are not the ones chasing everything — they are the ones staying grounded in the work that truly aligns. Depth has become more powerful than distraction. There is something magnetic about a business that knows who it is and remains faithful to its identity. When a founder shows up consistently in the same lane, people begin to trust them. Over time, reputation forms. Word-of-mouth strengthens. Clients return because they recognize quality and commitment. What once felt narrow reveals itself as strength. The more deeply you plant, the wider your roots spread. This is why focus is not restriction — it is liberation. When you choose direction, your mind quiets. Decisions stop feeling chaotic. Messaging becomes clearer. Operations can finally stabilize. Instead of constantly rewriting your story, you allow your story to mature. Your calendar becomes intentional rather than frantic. Your identity as a business becomes recognizable, not blurry. Focus removes clutter and gives your effort a home. For many entrepreneurs, especially those who have had to operate in survival mode, narrowing feels risky. There is an instinct that says, “If I don’t do everything, I might miss something.” That instinct came from real experience. But 2026 invites a different kind of trust — trust that your work deserves depth, trust that commitment creates growth, and trust that excellence requires time. Mastery is not about doing more; it is about doing what matters with increasing skill and integrity. The future will not reward endless dabbling. It will reward builders — people who stay long enough to refine, improve, and evolve. Focus gives your business the stability needed to build legacy instead of just movement. It turns scattered effort into meaningful direction. It allows clients to recognize your voice, your values, and your contribution. And perhaps most importantly, focus allows you to breathe. When you stop chasing everything, you finally have the space to become who you are meant to be in business — grounded, confident, steady, and ready for the kind of growth that lasts. Because in 2026 and beyond, focus is not limitation. Focus is liberation.

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By Kim Anthony • January 1, 2026
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By Kim Anthony • January 1, 2026
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