Founder Profile: Hakika Wise — Kika Stretch Studios
When Hakika Wise launched Kika Stretch Studios, she wasn’t just opening a business. She was creating a wellness movement built around freedom — freedom from tension, stress, and the physical wear-and-tear that weighs so many people down.
Building a Stretch Revolution
Kika Stretch Studios began as a single studio with a simple mission: help people feel better in their own bodies. As demand grew, Hakika realized something important — she couldn’t scale alone.
“I knew that I couldn’t expand with the speed I wanted to on my own,” she explains. “Franchising allowed others to join me — and make a living doing something meaningful.”
Franchising opened the door for entrepreneurs to step into a business model designed to be fulfilling, flexible, and community-centered.
Turning Pain Into Purpose
One of the defining moments in Hakika’s journey came when disaster struck: her first studio caught fire. Instead of closing, she moved operations into the basement of a church — and kept going.
For nine months, her team showed up, served clients, and grew. The lesson? “I realized it wasn’t about me anymore. It was about showing up for the community that depended on us.” Persistence became part of the brand culture — and the studio came back stronger.
Vision for Growth
Today, Kika Stretch Studios continues to grow as a leader in assisted stretching — with a clear goal to scale significantly over the next several years, while staying grounded in quality care and client experience.
Wisdom for Aspiring Entrepreneurs
Hakika’s advice is simple, but powerful:
- Trust your potential.
- Tune out the naysayers.
- Surround yourself with people who believe in you.
- Never quit on your vision.
“Surround yourself with people who believe in you — and never give up.” — Hakika Wise
Creating Space for Black-Owned Franchises
Hakika is passionate about seeing more Black entrepreneurs enter the franchise world — not just as operators, but as system owners and leaders. Education, she says, is key.
Through her Instagram platform, @the_school_of_franchising, she teaches lessons, shares insights, and helps aspiring franchise owners believe in what’s possible. Says Hakika, “If I could build this, others can too.”
And that’s the true heart of the Kika Stretch story — not just stretching bodies, but stretching possibility.
Photo: Medium - Authority Magazine






