Critical Thinking: What it Is. How and Why is Matters to You.

Kim Anthony • October 5, 2022

By Skills You Need

Critical thinking is the ability to think clearly and rationally, understanding the logical connection between ideas. Critical thinking has been the subject of much debate and thought since the time of early Greek philosophers such as Plato and Socrates and has continued to be a subject of discussion into the modern age, for example the ability to recognise propaganda or what in the popular culture is known as "fake news."

Critical thinking might be described as the ability to engage in reflective and independent thinking.

In essence, critical thinking requires you to use your ability to reason. It is about being an active learner rather than a passive recipient of information. Critical thinkers rigorously question ideas and assumptions rather than accepting them at face value. They will always seek to determine whether the ideas, arguments and findings represent the entire picture and are open to finding that they do not. Critical thinkers will identify, analyse and solve problems systematically rather than by intuition or instinct.

Someone with critical thinking skills can:

Understand the links between ideas.
Determine the importance and relevance of arguments and ideas.
Recognize, build and appraise arguments.
Identify inconsistencies and errors in reasoning.
Approach problems in a consistent and systematic way.
Reflect on the justification of their own assumptions, beliefs and values.

Critical thinking is thinking about things in certain ways so as to arrive at the best possible solution in the circumstances that the thinker is aware of. In more everyday language, it is a way of thinking about whatever is presently occupying your mind so that you come to the best possible conclusion.

The Skills We Need for Critical Thinking

The skills that we need in order to be able to think critically are varied and include observation, analysis, interpretation, reflection, evaluation, inference, explanation, problem solving, and decision making.

Specifically we need to be able to:

Think about a topic or issue in an objective and critical way.
Identify the different arguments there are in relation to a particular issue.
Evaluate a point of view to determine how strong or valid it is.
Recognise any weaknesses or negative points that there are in the evidence or argument.
Notice what implications there might be behind a statement or argument.
Provide structured reasoning and support for an argument that we wish to make.

The Critical Thinking Process

You should be aware that none of us think critically all the time.
Sometimes we think in almost any way but critically, for example when our self-control is affected by anger, grief or joy or when we are feeling just plain ‘bloody minded’.
On the other hand, the good news is that, since our critical thinking ability varies according to our current mindset, most of the time we can learn to improve our critical thinking ability by developing certain routine activities and applying them to all problems that present themselves.
Once you understand the theory of critical thinking, improving your critical thinking skills takes persistence and practice.

Try this simple exercise to help you to start thinking critically.

Think of something that someone has recently told you. Then ask yourself the following questions:

Who said it? Someone you know? Someone in a position of authority or power?
Does it matter who told you this?
What did they say? Did they give facts or opinions?
Did they provide all the facts? Did they leave anything out?
Where did they say it? Was it in public or in private?
Did other people have a chance to respond an provide an alternative account?
When did they say it? Was it before, during or after an important event?
Is timing important?
Why did they say it? Did they explain the reasoning behind their opinion?
Were they trying to make someone look good or bad?
How did they say it? Were they happy or sad, angry or indifferent?
Did they write it or say it? Could you understand what was said?

What are you Aiming to Achieve?

One of the most important aspects of critical thinking is to decide what you are aiming to achieve and then make a decision based on a range of possibilities.

Once you have clarified that aim for yourself you should use it as the starting point in all future situations requiring thought and, possibly, further decision making. Where needed, make your workmates, family or those around you aware of your intention to pursue this goal. You must then discipline yourself to keep on track until changing circumstances mean you have to revisit the start of the decision making process.

However, there are things that get in the way of simple decision making. We all carry with us a range of likes and dislikes, learnt behaviours and personal preferences developed throughout our lives; they are the hallmarks of being human. A major contribution to ensuring we think critically is to be aware of these personal characteristics, preferences and biases and make allowance for them when considering possible next steps, whether they are at the pre-action consideration stage or as part of a rethink caused by unexpected or unforeseen impediments to continued progress.

The Benefit of Foresight

Perhaps the most important element of thinking critically is foresight.

Almost all decisions we make and implement don’t prove disastrous if we find reasons to abandon them. However, our decision making will be infinitely better and more likely to lead to success if, when we reach a tentative conclusion, we pause and consider the impact on the people and activities around us.

The elements needing consideration are generally numerous and varied. In many cases, consideration of one element from a different perspective will reveal potential dangers in pursuing our decision.

For instance, moving a business activity to a new location may improve potential output considerably but it may also lead to the loss of skilled workers if the distance moved is too great. Which of these is the more important consideration? Is there some way of lessening the conflict?

These are the sort of problems that may arise from incomplete critical thinking, a demonstration perhaps of the critical importance of good critical thinking.

In Summary:

Critical thinking is aimed at achieving the best possible outcomes in any situation. In order to achieve this it must involve gathering and evaluating information from as many different sources possible.
Critical thinking requires a clear, often uncomfortable, assessment of your personal strengths, weaknesses and preferences and their possible impact on decisions you may make.
Critical thinking requires the development and use of foresight as far as this is possible.
As Doris Day sang, “the future’s not ours to see”.
Implementing the decisions made arising from critical thinking must take into account an assessment of possible outcomes and ways of avoiding potentially negative outcomes, or at least lessening their impact.
Critical thinking involves reviewing the results of the application of decisions made and implementing change where possible.

It might be thought that we are overextending our demands on critical thinking in expecting that it can help to construct focused meaning rather than examining the information given and the knowledge we have acquired to see if we can, if necessary, construct a meaning that will be acceptable and useful.

After all, almost no information we have available to us, either externally or internally, carries any guarantee of its life or appropriateness. Neat step-by-step instructions may provide some sort of trellis on which our basic understanding of critical thinking can blossom but it doesn’t and cannot provide any assurance of certainty, utility or longevity.

This article originally appeared in SkillsYouNeed.com

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In 2026 Focus Is the New Flexibility

By Kim Anthony • January 1, 2026

For years, entrepreneurship praised the founder who could reinvent everything at a moment’s notice. The message was clear: stay flexible, pivot fast, change direction as often as necessary, and somehow the breakthrough would appear. Many people built survival on that skill. They learned to adjust when doors closed, when opportunities weren’t equal, when the plan didn’t work the first time. Reinvention became a way of staying afloat. But as we move through 2026, a different truth is beginning to emerge. The entrepreneurs gaining real traction are no longer the ones constantly starting over. They are the ones who stop scattering their energy and begin refining what already works. Instead of creating new lanes every few months, they choose one, strengthen it, deepen it, and let it mature. They discover that progress doesn’t always mean doing something new — sometimes it means doing something familiar with greater clarity, confidence, and excellence. Pivoting still has its place. Sometimes strategy really must shift. Conditions change, industries evolve, technology resets everything, and adaptation remains necessary. But pivoting as a lifestyle creates instability. When everything is always new, nothing ever has time to root. Every reinvention requires new branding, new storytelling, new systems, new audiences, and new emotional effort. Living in constant restart mode drains momentum. Eventually, the business feels like a collection of beginnings rather than a sustained journey toward mastery. In 2026, wisdom looks different than it once did. It is less about speed and more about steadiness. Instead of running toward every opportunity, focused entrepreneurs slow down long enough to ask whether the opportunity actually belongs to them. They recognize that not every trend deserves their attention. AI tools rise. Digital platforms expand. New marketing tactics promise instant success. And yet, the founders who are growing most meaningfully are not the ones chasing everything — they are the ones staying grounded in the work that truly aligns. Depth has become more powerful than distraction. There is something magnetic about a business that knows who it is and remains faithful to its identity. When a founder shows up consistently in the same lane, people begin to trust them. Over time, reputation forms. Word-of-mouth strengthens. Clients return because they recognize quality and commitment. What once felt narrow reveals itself as strength. The more deeply you plant, the wider your roots spread. This is why focus is not restriction — it is liberation. When you choose direction, your mind quiets. Decisions stop feeling chaotic. Messaging becomes clearer. Operations can finally stabilize. Instead of constantly rewriting your story, you allow your story to mature. Your calendar becomes intentional rather than frantic. Your identity as a business becomes recognizable, not blurry. Focus removes clutter and gives your effort a home. For many entrepreneurs, especially those who have had to operate in survival mode, narrowing feels risky. There is an instinct that says, “If I don’t do everything, I might miss something.” That instinct came from real experience. But 2026 invites a different kind of trust — trust that your work deserves depth, trust that commitment creates growth, and trust that excellence requires time. Mastery is not about doing more; it is about doing what matters with increasing skill and integrity. The future will not reward endless dabbling. It will reward builders — people who stay long enough to refine, improve, and evolve. Focus gives your business the stability needed to build legacy instead of just movement. It turns scattered effort into meaningful direction. It allows clients to recognize your voice, your values, and your contribution. And perhaps most importantly, focus allows you to breathe. When you stop chasing everything, you finally have the space to become who you are meant to be in business — grounded, confident, steady, and ready for the kind of growth that lasts. Because in 2026 and beyond, focus is not limitation. Focus is liberation.

In 2026, Emotional Resilience Becomes a Business Strategy

By Kim Anthony • January 1, 2026

For years, entrepreneurship was framed almost entirely through the lens of tactics. If you had the right software, the right plan, the right strategy, the right advisor, the right funnel — you were told success would follow. The story was simple: outwork everyone, optimize everything, and eventually life would reward your persistence. But as we move through 2026, that narrative is showing cracks. Many founders did everything “right” and still found themselves exhausted, discouraged, and unsure how to keep going. That shift forced a deeper question: what if the missing ingredient isn’t another tool or tactic — but the strength to remain steady when everything feels uncertain? Because the reality is this: the market is unpredictable. Technology moves so quickly that what felt cutting-edge two years ago can feel outdated now. Customers change, industries shift, opportunities arrive and disappear, and sometimes circumstances outside your control apply pressure you didn’t ask for — economy, health, family obligations, or structural barriers others never have to think about. When that pressure hits, strategies alone cannot hold you. Something internal must steady you — something rooted not in hustle, but in resilience. In 2026, emotional steadiness is no longer being viewed as a bonus trait for entrepreneurs. It is becoming part of the operational blueprint. If cash flow dips, if a partnership fails, if a launch falls flat, or if life disrupts the plan, resilience determines whether you collapse or recalibrate. It is the difference between seeing a setback as proof you aren’t capable — versus seeing it as data, feedback, and an invitation to adapt. Resilience, at its core, is not pretending nothing hurts. It is learning to be honest about the disappointment without being consumed by it. It is acknowledging pressure and choosing presence anyway. It is understanding that emotional regulation — the ability to breathe, reflect, and respond instead of react — is not weakness. It is leadership. Entrepreneurs especially need this kind of strength when they are carrying more than a personal dream. Some are building because families are counting on them. Communities are watching. Younger generations are looking for proof that new paths are possible. When the mission feels deeply personal, the weight grows heavier — and the temptation to push beyond healthy limits becomes stronger. Without resilience, the mission becomes a burden. With resilience, the mission becomes fuel. What’s changing in 2026 is the relationship founders have with themselves. Instead of glorifying burnout, many are finally allowing rest to count as strategy. They are recognizing that crossing the line into chronic exhaustion leads to poor decision-making, short tempers, financial mistakes, strained relationships, and lost passion. A burned-out leader cannot steward vision well. They react instead of discern. They chase survival instead of guiding from purpose. Resilient entrepreneurs are choosing a different approach. They are building rhythms of care into their routines — quiet time, movement, therapy, prayer, journaling, coaching, or anything that grounds them. They are surrounding themselves with people they don’t have to impress. They are learning that asking for help does not shrink authority — it protects it. They are redefining strength from “I can handle everything” to “I don’t have to carry this alone.” And slowly, something beautiful happens. The fear-driven tension softens. Decisions become clearer. Creativity returns. Perspective widens. Instead of clinging to every opportunity, founders begin choosing better ones. Instead of operating from scarcity, they begin to operate from stability. That shift changes everything — revenue, relationships, team culture, even health. Resilience also reframes failure. In older entrepreneurial culture, failure carried shame. Today, resilient leaders interpret failure as refinement. They ask different questions: What is this teaching me? What isn’t aligned? What can be improved? Where am I called to grow? They understand that progress is not linear, and endurance often matters more than perfection. At its deepest level, resilience is about protecting the person who is doing the building. Business can be rebuilt. Programs can be redesigned. Offers can evolve. But if the founder collapses under pressure, the entire vision collapses with them. Emotional resilience ensures the vision has a future — not because things never go wrong, but because you’ve learned how to stay grounded when they do. That’s why, in 2026, resilience is being recognized not as soft inspiration, but as structural support. Just as businesses invest in insurance, financial systems, and technology infrastructure, wise founders are now investing in the stability of their own inner lives. They are choosing therapy over silent suffering. Boundaries over burnout. Rest over guilt. Community over isolation. Reflection over constant reaction. The truth is simple and sobering: some of the most brilliant ideas never failed because they lacked potential. They faded because the person carrying them ran out of emotional strength. Resilience gives brilliance room to breathe. It buys time. It creates space for breakthroughs. It keeps you standing long enough to see opportunity again. This is the mindset shift of 2026: success is not just measured by revenue, expansion, or accolades. It is also measured by whether you remain healthy, mentally steady, spiritually anchored, and emotionally available to your life beyond business. The goal isn’t simply to build something impressive — it is to still be present, alive, and whole enough to enjoy it. And that, more than any algorithm or strategy, determines lasting impact.

10 Personal + Business Branding Trends Entrepreneurs Should Lean Into in 2026

By Kim Anthony • January 1, 2026

Branding in 2026 is no longer just about design or clever taglines. It has evolved into identity, credibility, relationship, and opportunity. For many founders who have had to push harder to be recognized and taken seriously, branding has become a true strategic advantage. Customers are paying attention in new ways — not only to what businesses sell, but to who leads them, what they believe, and how consistently they show up. They are craving authenticity, alignment, and meaning. 1. Founder visibility moves center stage. More than ever, people want to see the human being behind the brand. They want to understand the “why,” the values, and the journey. Entrepreneurs who share their stories, speak publicly, write, teach, and invite others into behind-the-scenes moments develop deeper trust. In a skeptical marketplace, a real, relatable presence becomes one of the strongest branding tools available. 2. Small communities become more powerful than big audiences. Instead of chasing viral moments or massive follower counts, more founders are building intentional spaces — memberships, masterminds, close-knit email lists, and digital communities where conversations feel personal. These communities foster resilience, referrals, support systems, and shared opportunity, creating stronger brands than social feeds alone ever could. 3. Cultural storytelling becomes strategic advantage. Brands that are rooted in lived experience, heritage, neighborhood, and authentic personal history stand out. Whether through food, fashion, wellness, education, or media, stories anchored in truth create connection. Real stories are no longer optional — they are becoming the heartbeat of strong brands. 4. AI becomes a creative partner instead of a replacement. Technology is accelerating branding, especially through AI tools that help with brainstorming, research, writing, and design. But the brands that rise to the top pair technology with humanity — adding nuance, emotion, and voice. Leaders who use AI thoughtfully gain efficiency without losing authenticity. 5. Trust and credibility become the new currency. With so much noise online, people naturally ask why they should believe what they see. Certifications, media features, speaking appearances, testimonials, awards, published content, and strong partnerships all serve as signals that a brand is real, reliable, and capable. These credibility markers open doors that talent alone cannot. 6. Alignment matters more than aesthetics. A beautiful logo or sleek website cannot compensate for misalignment. When messaging, visuals, pricing, customer experience, and leadership behavior match, trust deepens. When they don’t, audiences feel the disconnect and quietly disengage. Alignment is becoming one of the quiet superpowers of strong brands. 7. Thought leadership becomes a growth engine. Consumers no longer want only products — they want perspective. Entrepreneurs who share insights, create frameworks, challenge assumptions, and lead meaningful conversations become recognized as authorities. Their businesses grow because their thinking helps people make sense of their world. 8. Collaboration replaces competition as the default strategy. More entrepreneurs are choosing to partner instead of compete. Co-branded events, shared offers, podcast swaps, cross-promotions, and ecosystem partnerships allow brands to multiply visibility and impact. Collaboration signals confidence and creates opportunities none of the partners could access alone. 9. Purpose-driven branding rises to the forefront. Customers increasingly want to know what a business stands for — who it serves, why it matters, and how it contributes to something larger than profit. When purpose is authentic and clearly communicated, it attracts loyalty and deeper engagement. Purpose provides clarity, and clarity attracts the right people. 10. The health of the leader shapes the health of the brand. There is growing recognition that burnout shows up everywhere — in messaging, marketing, customer experiences, and decision-making. Rest, boundaries, mentorship, team support, and sustainable systems are now part of serious branding conversations. A grounded leader creates a grounded brand. In 2026, branding is not about shrinking to fit someone else’s expectations. It is about honoring your story, your excellence, and your voice — and allowing your business to reflect that truth. When entrepreneurs build brands with clarity, courage, and alignment, they don’t just compete. They create legacies.