Alexia Henderson Leads Magic Johnson Enterprises

Kim Anthony • November 24, 2025

AStory of Representation, Innovation, and the Next Chapter of Urban Economic Power


Magic Johnson Enterprises (MJE) has announced a powerful new chapter in its legacy of economic mobility and community-centered entrepreneurship: Alexia Grevious Henderson has been named President of Magic Johnson Enterprises, effective immediately.

Her appointment signals more than a promotion — it represents a generational shift. It affirms the rise of a new class of visionary leaders who understand that wealth-building, community uplift, and strategic innovation must move together.

A Leader Rooted in Excellence — and Built for Impact


Since joining MJE in 2017 as Senior Manager of Marketing and Communications, Henderson has steadily advanced, proving herself to be a builder, a strategist, and a trusted architect of the MJE brand. Most recently, as Vice President of Strategic Partnerships and Marketing, she led:

High-level corporate partnerships

Fulfillment of national and global brand contracts

Integrated marketing and communications efforts that expanded MJE’s influence and reach

Under her leadership, MJE strengthened its position as one of the most respected vehicles for community-driven economic growth.

Magic Johnson himself affirmed her brilliance:

“Alexia is one of the brightest young minds in business today. Her leadership and creativity have elevated our brand, our partnerships, and our mission.”

Her track record reflects what the Urban Enterprise Framework celebrates:
excellence, service, access, and the advancement of historically underestimated communities.

A Career Anchored in Purpose


Before MJE, Henderson gained experience with the Washington Commanders (formerly the Redskins) and began her career with the NCAA in Indianapolis. Her work and reputation have earned her national recognition, including being named:

Sports Business Journal’s “30 New Voices Under 30”

Diverse Representation’s “Top Ten to Watch”

Beyond corporate success, she serves on the board of A.Bevy, an arts and education nonprofit helping young adults find clarity in their passion, path, and purpose — embodying the Urban Enterprise principle that leadership is service.

A Powerful Representation Moment for Urban America


The Urban Enterprise Framework recognizes milestones like this as more than professional wins — they are community wins.

Henderson’s presidency represents:

A breakthrough for women in the C-suite leadership

A breakthrough for Black leaders shaping national economic strategy

A breakthrough for the next generation for urban innovators and changemakers

Rooted in Community, Positioned for Global Impact


A native of Fort Mill, South Carolina, Henderson is a graduate of Clemson University and holds an MBA from Pepperdine University. She now resides in Los Angeles with her husband, Aaron — the heart of a city where entrepreneurship, entertainment, and community-driven innovation intersect.

About Magic Johnson Enterprises


Founded by Earvin “Magic” Johnson, MJE is a diversified investment company committed to lifting communities through strategic partnerships across entertainment, sports, technology, real estate, and more. Its work aligns deeply with the Urban Enterprise Framework: building access, expanding ownership, and driving economic mobility in urban and underestimated communities.




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