Living in the Future First: Will.i.am on Dreaming, Building, and Becoming
There’s a difference between working to survive — and working to build something that doesn’t yet exist.
Will.i.am understands that difference intimately.
Known around the world as a member of the Black Eyed Peas and a hit-making producer who has collaborated with artists like Nas, Ariana Grande, John Legend, The Game, Macy Gray, and Chris Brown, he is now also a tech entrepreneur with a traditional 9-to-5.
But even with corporate structure in his life, his focus hasn’t changed. He is still building on his own terms — and encouraging other creators, builders, and founders to do the same.
As he told Black Enterprise,“Work-life balance means that you’re working for somebody else’s dream.” He’s not dismissing self-care. He’s reframing the idea entirely. Because for people who are designing something new — leaders, entrepreneurs, innovators, visionaries — balance looks different.
Dream–Reality Balance vs. Work–Life Balance
Will.i.am says the conversation shouldn’t always be about work-life balance. It should be about
dream–reality balance. “If you’re trying to build something that doesn’t exist, it’s about dream-reality balance. Work-life balance means that you’re working for somebody else’s dream. But if it’s dream-reality balance, then it’s not work. It’s a dream you’re trying to put into reality.”
In other words, people who are building something new are not simply clocking in and clocking out. They are taking the vision they see in their mind — and pulling it into the world. And that requires a different level of focus, sacrifice, and persistence.
Structure First — Creativity After
There was a time when Will.i.am made music all day and tried to squeeze tech work into the margins at night. Now he has flipped that rhythm:
- structured work during the day
- creativity and dream-building from 5 p.m. to 9 p.m.
- intentional discipline around both
Not chaos. Not hustle culture. Not burnout.
Structure in service of purpose.
He encourages young people — especially those who want to create impact, launch businesses, build movements, or innovate — to think the same way: Build your future intentionally. Design your schedule around what you’re becoming — not only what you’re currently doing.
Architects of the Future Think Differently
Will.i.am is clear: people who are materializing visions cannot always think like people who simply maintain stability. “I’m not really paying attention to this reality., said Will.I.Am to Black Enterprise.
"I’m trying to bring that one here… and to do that you have to sacrifice. Work-life balance is not for the architects that are pulling visions into reality.”
He isn’t glorifying exhaustion. He is naming a truth: Creators, founders, and visionaries live in both worlds — the world that exists now, and the world they are birthing. And there are seasons when that requires staying committed long after the clock says “stop.”
Learnings / Takeaways
- You must decide which reality you’re committed to.
The current one — or the one you’re building. - Purpose requires structure — not chaos.
Discipline, schedules, and boundaries actually protect the dream. - Sometimes “balance” isn’t the goal.
Sometimes the goal is alignment: making sure your time reflects what you say matters. - Builders think long-term.
Entrepreneurs and visionaries live partly in the future — and pull it forward piece by piece. - Sacrifice isn’t punishment.
It’s investment. You’re trading comfort for creation.
Photo Credit: Will.i.am at the 2023 World Economic Forum by Foundations World Economic Forum is licensed under CC BY 2.0.







